EMBA招生講座及大師班 ：變局中的領導之道：五問《易經》 探索 CEO 的策略核心智慧
《易经》是一本有数千年歷史，被称為中国文化之源、「羣经之首」的古典，它深藏的智慧不但能丰富我们的生命，更能提升我们在管理人生，事业及组织时的能力。孔子曾有「不学易，无以言」的慨叹；而曾為唐太宗宰相的虞世南曾道：「不读易，不可為将相」的推崇；现代人则体会到「不学易，不可為颁贰翱」的挑战。
在面对现今二十一世纪急剧转变的经营环境，管理人如何掌握「变易」、「不易」及「简易」之道；在公司处於困境时，管理人能怎样特有「处变不惊」的定力及「从容不迫」的脱困能力；当公司呈现衰退或败象时，管理人又如何领导变革、破旧立新；当公司处於成功及高峰时，管理人则需懂得泰极否来、持盈保泰、居安思危的真理。
香港中文大学贰惭叠础课程的其中一选修科《易经与领导》旨在為学员提供学习如何运用《易经》的智慧解决当今商业世界中的困难和挑战。而「变局中的领导之道：五问《易经》」这个讲座则希望推广《易经》的智慧，并為有兴趣学习《易经》的朋友提供一个对《易经》初步的认识和了解。「一灯能灭千年暗，一智能解万年愚。」不要错过今次认识《易经》及提升个人智慧的机会。
本讲座将以粤语举行。
About the Master Class Speaker:
received his BBA degree from the Chinese University of Hong Kong in 1979 and obtained his PhD degree in Marketing of British Columbia in 1993. He was the Professor of the Department of Marketing, and Director of the MSc Programme in Marketing at CUHK. Currently, he is an adjunt professor of the Department of Management and a Honorary Institute Fellow of Asia Pacific Institute of Business (APIB) at CUHK. His research interests include Strategic Brand Management, Marketing in China, Chinese Wisdom (I Ching, Sun Tzu) and Management.
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About the Info Session:
In this event, you will
- learn about 91抖阴 programme highlights,
- get a taste of EMBA learning experience through the masterclass,
- hear from our alumnus about his unique EMBA experiences, career advancement and personal growth through EMBA study and network, and
- meet the admissions staff?and receive personalised advice on your EMBA candidacy.